{"title":"RED SERIES (PERMANENT HAIR DYE)","description":"","products":[{"product_id":"mattie-professional-nature-5-66-wine-red-vegan-permanent-color-cream-60ml","title":"Mattie Professional Nature (5.66) Wine Red - Vegan Permanent Hair Color Cream 60ml","description":"\u003cp\u003eWine Red (5.66) is a deep, intense red on a light brown base.\u003c\/p\u003e\u003cp\u003eMattie Nature is a professional permanent colour cream designed for rich, even colour and up to 100% grey coverage. Mix 60 ml colour cream with 60 ml Mattie Developer in a 1:1 ratio. Choose from 3%, 6%, 9% or 12% developer depending on the result you want. The formula is vegan and free from ammonia, PPD, mineral oil, silicones and parabens.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage with a natural looking result\u003c\/li\u003e\n\u003cli\u003eNo ammonia, PPD, parabens, silicones or mineral oil\u003c\/li\u003e\n\u003cli\u003eCertified organic ingredients and a hypoallergenic fragrance\u003c\/li\u003e\n\u003cli\u003e100% vegan and not tested on animals\u003c\/li\u003e\n\u003cli\u003e60 ml colour cream plus 60 ml Mattie Developer gives 120 ml mixed colour\u003c\/li\u003e\n\u003cli\u003e60 ml Mattie Developer included: choose 3%, 6%, 9% or 12%\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eChoose your developer: 3% for tone on tone or darker, 6% for grey coverage and standard permanent colouring (the most chosen), 9% for 2 to 3 levels of lift, 12% for maximum lifting power where suitable.\u003c\/li\u003e\n\u003cli\u003eMix 60 ml Mattie Nature Colour Cream with 60 ml Mattie Developer until smooth and creamy. Use equal parts colour and developer.\u003c\/li\u003e\n\u003cli\u003eApply section by section and fully saturate the hair. For first time colouring and regrowth applications, follow the timing shown in the product instructions.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to develop for the recommended processing time of 35 to 40 minutes. Do not use heat unless specifically instructed.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear. Follow with colour safe care to keep the hair feeling soft and looking glossy.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDo a strand test first if your hair is coloured, bleached or very porous: the starting colour affects the result.\u003c\/li\u003e\n\u003cli\u003eWash with Mattie After Color Shampoo and Pro Conditioner after colouring to keep the shade rich and glossy between touch ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlways perform the required allergy alert test 48 hours before colouring and follow the product instructions. Wear gloves during mixing, application and rinsing.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42812399648955,"sku":"8720618167156","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/MATTIE_5.66_PERMANENT.png?v=1776021229"},{"product_id":"mattie-professional-nature-6-66-dark-blonde-intense-red-vegan-permanent-color-cream-60ml","title":"Mattie Professional Nature (6.66) Dark Blonde Intense Red - Vegan Permanent Hair Color Cream 60ml","description":"\u003cp\u003eDark Blonde Intense Red (6.66) is a vivid, intense red on a dark blonde base.\u003c\/p\u003e\u003cp\u003eMattie Nature is a professional permanent colour cream designed for rich, even colour and up to 100% grey coverage. Mix 60 ml colour cream with 60 ml Mattie Developer in a 1:1 ratio. Choose from 3%, 6%, 9% or 12% developer depending on the result you want. The formula is vegan and free from ammonia, PPD, mineral oil, silicones and parabens.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage with a natural looking result\u003c\/li\u003e\n\u003cli\u003eNo ammonia, PPD, parabens, silicones or mineral oil\u003c\/li\u003e\n\u003cli\u003eCertified organic ingredients and a hypoallergenic fragrance\u003c\/li\u003e\n\u003cli\u003e100% vegan and not tested on animals\u003c\/li\u003e\n\u003cli\u003e60 ml colour cream plus 60 ml Mattie Developer gives 120 ml mixed colour\u003c\/li\u003e\n\u003cli\u003e60 ml Mattie Developer included: choose 3%, 6%, 9% or 12%\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eChoose your developer: 3% for tone on tone or darker, 6% for grey coverage and standard permanent colouring (the most chosen), 9% for 2 to 3 levels of lift, 12% for maximum lifting power where suitable.\u003c\/li\u003e\n\u003cli\u003eMix 60 ml Mattie Nature Colour Cream with 60 ml Mattie Developer until smooth and creamy. Use equal parts colour and developer.\u003c\/li\u003e\n\u003cli\u003eApply section by section and fully saturate the hair. For first time colouring and regrowth applications, follow the timing shown in the product instructions.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to develop for the recommended processing time of 35 to 40 minutes. Do not use heat unless specifically instructed.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear. Follow with colour safe care to keep the hair feeling soft and looking glossy.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDo a strand test first if your hair is coloured, bleached or very porous: the starting colour affects the result.\u003c\/li\u003e\n\u003cli\u003eWash with Mattie After Color Shampoo and Pro Conditioner after colouring to keep the shade rich and glossy between touch ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlways perform the required allergy alert test 48 hours before colouring and follow the product instructions. Wear gloves during mixing, application and rinsing.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42812401156283,"sku":"8720387184743","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/MATTIE_6.66_PERMANENT_58b6307b-c6a7-4b52-99ef-2745419ee244.png?v=1776021228"}],"url":"https:\/\/www.mattiepro.com\/collections\/red-series-permanent-hair-dye.oembed","provider":"Mattie Professional ","version":"1.0","type":"link"}