{"title":"Semi-permanent pinks, reds and purples","description":"","products":[{"product_id":"mattie-direct-coloring-cream-semi-permanent-special-pink-210ml","title":"Mattie Special Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSpecial Pink is a vibrant, playful pink with a soft, modern edge: a bright statement pink on light hair, a gentle rosy glow on darker tones.\u003c\/p\u003e\n\u003cp\u003eMattie Special Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Special Pink shows vivid and true to shade. On darker hair it gives a subtle Special Pink reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Special Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38215125532859,"sku":"8719327306727","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/6.webp?v=1752789404"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-turquoise-210ml","title":"Mattie Turquoise - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eTurquoise is a bright blue green with a fresh, tropical feel.\u003c\/p\u003e\n\u003cp\u003eMattie Turquoise is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eTurquoise shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Turquoise with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228669268155,"sku":"8719327293256","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/11.webp?v=1752789341"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-violet-purple-210ml","title":"Mattie Violet Purple - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eViolet Purple is a cool purple that gives your hair a playful twist without looking out of place.\u003c\/p\u003e\n\u003cp\u003eMattie Violet Purple is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Violet Purple shows vivid and true to shade. On darker hair it gives a subtle Violet Purple reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Violet Purple with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228672086203,"sku":"8719327293294","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/8.webp?v=1752789328"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-red-210ml","title":"Mattie Red - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eRed is an intense, true red that gets noticed. Use it for a few highlights in a natural look, or go all out.\u003c\/p\u003e\n\u003cp\u003eMattie Red is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Red shows vivid and true to shade. On darker hair it gives a subtle Red reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Red with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228677001403,"sku":"8719327306734","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/5.webp?v=1752789284"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-coral-red-210ml","title":"Mattie Coral Red - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCoral Red is an intense coral red that gets noticed. Use it for a few highlights in a natural look, or go all out.\u003c\/p\u003e\n\u003cp\u003eMattie Coral Red is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Coral Red shows vivid and true to shade. On darker hair it gives a subtle Coral Red reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Coral Red with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228696236219,"sku":"8719327293225","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/3.webp?v=1752788635"},{"product_id":"mattie-hair-dye-semi-permanent-amethyste","title":"Mattie Amethyst - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eAmethyst is a deep, expressive purple inspired by gemstone tones. It adds intensity and character: a bold violet on light bases, a soft luminous reflection on darker hair.\u003c\/p\u003e\n\u003cp\u003eMattie Amethyst is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Amethyst shows vivid and true to shade. On darker hair it gives a subtle Amethyst reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Amethyst with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228702462139,"sku":"8719327306703","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/1.webp?v=1752788598"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-cotton-pink-210ml","title":"Mattie Cotton Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCotton Pink is a soft, light pink for a sweet, pastel look.\u003c\/p\u003e\n\u003cp\u003eMattie Cotton Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eCotton Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Cotton Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228705870011,"sku":"8719327293218","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/2.webp?v=1752789172"},{"product_id":"cerise-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Cerise - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCerise is a deep magenta with a glossy vibrancy that many colour lovers fall for.\u003c\/p\u003e\n\u003cp\u003eMattie Cerise is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Cerise shows vivid and true to shade. On darker hair it gives a subtle Cerise reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Cerise with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262916858043,"sku":"8720618167071","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/mattie_cerise.png?v=1781811542"},{"product_id":"bright-pink-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Bright Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eBright Pink is a strong, iconic pink that leaves a lasting impression.\u003c\/p\u003e\n\u003cp\u003eMattie Bright Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eBright Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Bright Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262920691899,"sku":"8720618167057","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/mattie_BRIGHT.png?v=1781817929"},{"product_id":"mattie-royal-navy-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Royal Navy - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eRoyal Navy is a deep, rich navy blue with a classic feel.\u003c\/p\u003e\n\u003cp\u003eMattie Royal Navy is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Royal Navy shows vivid and true to shade. On darker hair it gives a subtle Royal Navy reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Royal Navy with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42817679622331,"sku":"8720618167026","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/13.webp?v=1752788941"}],"url":"https:\/\/www.mattiepro.com\/collections\/semi-permanent-hair-colour-for-when-you-want-a-change-kopie.oembed","provider":"Mattie Professional ","version":"1.0","type":"link"}